Monday, March 18, 2013

SPFW and hunger for innovation


       Today was the first day of Sao Paulo Fashion Week (SPFW) and I could have a glimpse at how the decoration, people and runway looks were. 
        I have to say I was disappointed by the space (which was reduced to barely half the space used last year) and the lack of innovation on people's clothes. Maybe I didn't spend enough time noticing fashion-week-style but nothing caught my attention for being different or exquisite. 
     Anyway, it was nice to be for a couple hours in an environment where people want to be noticed and also have a strong eye to see any esthetic sign around them. I am always glad to be close to this industry; and the less impressive stuff I see, the more I believe I can inspire myself to create original and fresh stuff in my future. Sound like too much of a dream? For now, at least, I enjoy my time doing what  I can reach; including showing you some photos of the event...!

 Karl + Melissa collection of shoes

The decoration includes gold, Irmaos Campana's work with straw on the walls, the lighs (gorgeous golden ones) and the SPFW's store.

Cori's Fashion show included simple silhouettes full of modern, clean details and a lot of white.

 My improvised look, as I had no idea I would go to Fashion Week tonight and headed to it directly from work.

Sunday, March 17, 2013


     The weekend was unusually fun, since I turned the intense summer Saturday into a visit to Sesc Belenzinho, at Zona Leste, Sao Paulo. The exhibit lasts until this Tuesday an is called Move!, which unites fashion and art on half a dozen different activities that make the viewers interact with artists, designers and their pieces.
     Unfortunately, the number of people participating on each activity is limited, and therefore, I found myself heading to the exhibit 3 hours before it started just so I could get a spot on one of the activities. It worked! I had the chance to sew a handmade dress designed by Pedro Lourenco and made on a fabric from a brazilian street artist. Moreover, I could talk to the exhibit curator, a NYC photographer and young artists that both visited and worked there. Hope you enjoy the pictures!

A street artist working on a panel. Later, the panel becomes fabric of the garments designed by Pedro Lourenco.

The garments made with different street artist's panels.

 The dress I made!

A worker of one of the activities, called "Splash"

Me and my friends dressed with some of the clothes Move! provides for a activity that includes gluing different elements on the floor.